Organ Donor
Bringing social awareness by combining a physical interaction piece with a digital interaction piece.
Only 32% of Ontarian adults are organ donors. In Ontario, the demand for donations is increasing slowly, every 10 minutes one person is added to the waiting list, and about 22 people die every day waiting for a transplant.
Making awareness of the lack of donors in an informative way, and does not make one uneasy. By integrating the real world and the digital world we can make the experience an extension of one another.
Created a physical poster that had organs popping out to be treated as buttons. When one places their finger on the organ they will hear a real-life story about someone's experience with that organ. The poster will have a link to a landing page where they can learn how to be organ donors. The poster also had a Facebook link where they can see more stories, comics and videos about how being an organ donor can save lives.
Objective
In this project, in a group of two, we were supposed to make a social campaign using the social media of our choice, creating an interactive sound poster and a landing page.
My partner Karl Achiles and I decided to do organ donation since Canada overall has a low number of donors. In our research, we found that in the USA 95% of people support organ donation, but only 48% are donors. In Canada, finding statistics was hard since all provinces have their own statistics and not all of them post publicly. However, we found that in Ontario only 32% of adults are organ donors.
In Ontario, the demand for donations is increasing slowly, every 10 minutes one person is added to the waiting list, and about 22 people die every day waiting for a transplant
Executing
Social Media Platform
We used Facebook for our project since you can use different types of media to share out ideas, such as writing posts, an image, or a video.
We felt other social platforms like Twitter felt more linear and storyline and on Instagram, we felt that an image or just posting a video (60 seconds) were both limiting the way we can give information to our audience.
Landing Page
When we created our landing page we came up with a few wireframes and made a colour pallet. We kept the colour shades plus shades of red.
Poster Designs
We came up with four poster designs in our first draft, we had a group of people pick what they liked and from there we continued the second draft of the poster.
Once we made the second poster we voted on what would attract more audience.
We picked the second one since it fitted our colour scheme and we had an idea to create the organs pop out using laser cutting and make a 3D poster.
Technical
Once we had the front of the poster set up, we had to work the back-end and make sure the audio works when you press the 3D pieces.
We also got real stories of organ donors or those who were saved from people who donated organs. We got the audio recording from our friends.
Once we got the back of the poster set up we made a stand so it can stand up and can hide the back wires.
